Our Values

  1. Sustainability: Our products and brands have a minimal environmental impact, use renewable resources, reduce waste, and prioritize eco-friendly practices.
  2. Ethical Labor Practices: We support companies that provide fair wages, and safe working conditions, and respect the rights of their employees and workers throughout their supply chain.
  3. Social Responsibility: We prefer brands that give back to the community, support charitable causes, and engage in philanthropic initiatives.
  4. Animal Welfare: We choose products that are cruelty-free, not tested on animals, and made from materials that don’t harm animals.
  5. Transparency: We choose brands that openly share information about their sourcing, manufacturing processes, and supply chain to build trust and accountability.
  6. Health and Wellness: We select products that contribute to personal health and well-being, including organic foods, natural skincare, and non-toxic household items.
  7. Fair Trade: We support fair trade products that ensure equitable wages and better living conditions for producers in developing countries.
  8. Gender and Diversity Equality: We prefer brands that promote gender equality and diversity within their workforce and advertising campaigns.
  9. Zero Waste: Choosing products with minimal or no packaging and actively seeking ways to reduce personal waste generation.
  10. Eco-Friendly Packaging: Supporting brands that use sustainable packaging materials, including biodegradable, recyclable, or reusable options.
  11. Reduced Carbon Footprint: We select products that have a lower carbon footprint, including those that are locally produced or have energy-efficient manufacturing processes.
  12. Innovation and Technology: We choose products that incorporate innovative technologies to address environmental or social challenges.
  13. Biodiversity Preservation: Supporting companies that actively contribute to the preservation of biodiversity and protection of endangered species.
  14. Renewable Energy: Favouring businesses that rely on renewable energy sources to power their operations.
  15. Educational Initiatives: Preferring brands that offer educational resources and raise awareness about important social and environmental issues.